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Webinar: Medicare Advantage & Advance Care Planning: Engaging Providers, Members, and Plan Leaders for Success and Impact

January 8 @ 12:30 pm - 1:45 pm

The COVID-19 pandemic has highlighted the importance and urgency of advance care planning (ACP) and ensuring patients’ goals and values inform the care they receive. While there is strong interest among Medicare Advantage (MA) plans to address this urgency, it remains challenging to design ACP strategies and programs that work well and make a meaningful difference for members, providers, and plans. With new federal policies that support MA plans’ ACP efforts, such as the requirement that all participants in the Value-Based Insurance Design (VBID) demonstration implement a broad Wellness and Health Planning (WHP) strategy, the role plans can play in developing increasingly effective solutions that help members and their families identify and record their treatment goals and wishes is more important than ever.

On this 75-minute webinar, leaders from CMMI and two innovative VBID-participating integrated delivery systems will discuss the value of high-quality ACP/WHP and highlight  strategies that have successfully engaged members and networked clinicians. Hosted by C-TAC, the webinar will focus on actionable steps plans can take to accelerate progress on their own ACP programs.


  • Laura McWright, Deputy Director, Seamless Care Models Group, Centers for Medicare & Medicaid Services (CMS)
  • Catherine Brisland, DO, MBA, FCCP, Medical Director, Optima Health
  • Emily Jaffe, VP, Executive Medical Director, HM Home and Community Services, Highmark Health
  • Davis Baird, Policy & Advocacy Manager, C-TAC (Moderator)

Note: When registering for this event, please use one of the following Internet browsers: Google ChromeFirefox, or Microsoft Edge. Older browsers, such as Internet Explorer, are no longer compatible with the registration system. If you have any questions about this event, please contact info@thectac.org.