Effective segmentation and messaging is critical for building and maintaining coalitions on the state and local level. From engaging in an ongoing dialogue with collaborators to issuing a clear and compelling call for action, communication is essential in order for community-based projects to survive and thrive. By uniting 90 organizations representing healthcare stakeholders from physicians to social workers, the Massachusetts Coalition for Serious Illness Care has developed a movement for change in advanced care across the state. During this webinar, Anna Gosline, Executive Director of the Massachusetts Coalition, discusses lessons learned from the initiative with a panel of coalition-building experts.

Speakers:

• Mike Simmons, Founder and CEO, Bridge Builder Strategies (Moderator)

• Anna Gosline, Executive Director, Massachusetts Coalition for Serious Illness Care

• Sally Kaplan, Program Director, What Matters: Caring Conversations about End of Life

• Marisette Hasan, BSN, RN, President and CEO, The Carolinas Center