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Good Business and Achieving the Moonshot Goal: A Fireside Chat with Bill Novelli

March 16 @ 1:00 pm - 2:00 pm

In his new book, Good Business: The Talk, Fight, Win Way to Change the World, C-TAC’s Co-Founder and Co-Chair Bill Novelli outlines several key strategies which will help C-TAC achieve its moonshot goal – that 12 million people with serious illness have a high quality of life by 2030. From doing well by doing good to working with purpose, he offers essential advice won over the course of a career addressing social problems.

For this fireside chat, Bill will be joined by other leaders in the healthcare field: Nancy Brown, CEO of the American Heart Association and a member of C-TAC’s Board of Directors; and American Hospital Association President and CEO Rick Pollack. They will discuss the themes of Good Business as they relate to serious illness care and C-TAC’s work.

Opening remarks will be provided by Charlotte Yeh, MD, a member of C-TAC’s Board of Directors and Chief Medical Officer, AARP Services, Inc. C-TAC Executive Director Jon Broyles will make closing comments.


  • Bill Novelli, Co-Chair and Co-Founder, Coalition to Transform Advanced Care (C-TAC)
  • Nancy Brown, Chief Executive Officer, American Heart Association; Member, C-TAC Board of Directors
  • Rick Pollack, President and Chief Executive Officer, American Hospital Association
  • Charlotte Yeh, MD, Chief Medical Officer, AARP Services, Inc.; Member, C-TAC Board of Directors
  • Jon Broyles, Executive Director, C-TAC

Note: When registering for this event, please use one of the following Internet browsers: Google ChromeFirefox, or Microsoft Edge. Older browsers, such as Internet Explorer, are no longer compatible with the registration system. If you have any questions about this event, please contact info@thectac.org.