B-TAC

The Blog to Transform Advanced Care

Advancing Care through Innovation, Observation and Collaboration.

Emerging Leaders

Michael Fratkin: Soft Landings

When he was eight years old, Michael Fratkin attended the funeral of his Grandpa Willie. He felt that the person before him did not match his memories of the loved one. It was this childhood experience that led to his interest in the human condition at the end of life. “That was the Rosetta Stone,”…

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Jessica Martinson: Sparking Care Conversations

The 2019 C-TAC Summit will focus on cultivating the next generation of leaders in the advanced care movement. This profile is the latest installment in a series of posts that will highlight emerging leaders in advanced care. Fostering a trusting relationship between patients and providers is key to promoting advance care planning. Ensuring that clinicians…

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