B-TAC

The Blog to Transform Advanced Care

Advancing Care through Innovation, Observation and Collaboration.

Webinar: Building State Coalitions by Optimizing ACP Segmentation and Messaging

Effective segmentation and messaging is critical for building and maintaining coalitions on the state and local level. From engaging in an ongoing dialogue with collaborators to issuing a clear and compelling call for action, communication is essential in order for community-based projects to survive and thrive. By uniting 90 organizations representing healthcare stakeholders from physicians to social workers, the Massachusetts Coalition for Serious Illness Care has developed a movement for change in advanced care across the state. During this webinar, Anna Gosline, Executive Director of the Massachusetts Coalition, discusses lessons learned from the initiative with a panel of coalition-building experts.

Speakers:

Mike Simmons, Founder and CEO, Bridge Builder Strategies (Moderator)

Anna Gosline, Executive Director, Massachusetts Coalition for Serious Illness Care

Sally Kaplan, Program Director, What Matters: Caring Conversations about End of Life

Marisette Hasan, BSN, RN, President and CEO, The Carolinas Center

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