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C-TAC Launches Campaign to Transform Advanced Care

Today, C-TAC held a press conference at the National Press Club to announce its new initiative to accelerate the movement for advanced illness care reform: The Campaign to Transform Advanced Care.

Nancy LeaMond, Dr. Jay Bhatt, and Jackie Judd discuss National Leadership in the Movement

The Campaign aims to deliver high-quality, person-centered advanced illness care to all Americans by advocating for policy reform, providing greater support to family caregivers, and bolstering state and community organizations.

The press conference – attended by key stakeholders, business leaders, policymakers, and members of the press – featured a wide range of guest speakers, who applauded the Campaign and identified the long-term goals for advanced illness care reform.

Speakers included:

  • Bill Novelli, Co-Chair, C-TAC
  • Tom Koutsoumpas, Co-Chair, C-TAC
  • Nancy Brown, CEO, American Heart Association
  • Dr. Christina Stasiuk, National Medical Director, Cigna Foundation
  • Malene Davis, President and CEO, Capital Caring
  • Rev. Dr. Kendrick Curry, Senior Pastor, Pennsylvania Avenue Baptist Church
  • Dr. Jay Bhatt, Chief Medical Officer, American Hospital Association
  • Nancy LeaMond, Executive Vice President, AARP

At the event, C-TAC shared new consumer research, supported by the Cigna Foundation, about family caregivers in America. The research illustrates the alarming state of caregiving in America and pinpoints the top issues faced by caregivers, including emotional and financial burdens. A comprehensive summary of the research can be found here.

C-TAC also announced it will develop an advanced care index, which will include measures from different domains that are agreed upon by a variety of experts in the field. This tool will allow the community to track progress in the movement, and to focus efforts and resources on the initiatives that will be most effective for improving advanced illness care. More info on the index can be found here.

Any advocates for advanced illness care reform can support the Campaign. Visit the Campaign’s website to join.

To learn more about today’s announcement, please refer to C-TAC’s press release announcing the campaign.

Join C-TAC this November at our fourth National Summit on Advanced Illness Care to learn more about the Campaign and its progress so far. The Summit will be held at Capitol Hilton in Washington, D.C. from November 27-29. Click here to register.

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